ASG Florida · Partner Program

Beyond
The Game

Put your brand in front of a hyper-local youth soccer audience all season — and help make the game affordable for every family.

2026–2026 Founding Partner Pilot
A community sponsorship opportunity · presented by ASG Florida
Opportunity should never be
determined by affordability.
A better model for youth soccer

Why this program matters

The world’s game should be within reach for every family. Yet in the United States, access to competitive youth soccer is increasingly tied to a family’s ability to absorb rising fees, travel, equipment and tournament costs. Talented players shouldn’t lose opportunities because of financial barriers that have nothing to do with their effort or love of the game.

This program builds a practical, local model for expanding access — and gives community-minded businesses a genuine, visible way to be part of it. Every partnership helps open a door that might otherwise stay closed. One team, one season, and a model that can grow.

Talent is everywhere.
Opportunity isn’t.
More than athletes · leadership · teamwork · perseverance · community
What we are building

A program designed to create opportunity

A

Access

Reduce the financial barriers that keep families from taking part in competitive soccer.

R

Resources

Give players and coaches added support for training, equipment and experiences.

C

Community

Connect local businesses with young athletes, families and a mission that matters.

Our goal

To prove that a team-level partnership can create real, measurable value for sponsors while opening more doors for players and families. Success isn’t measured only in logos, dollars or wins — it’s measured in the opportunities we make possible.

One team. One season. A model that can grow.
What sponsors gain

Real visibility. Real goodwill.

A team sponsorship puts your brand in front of a hyper-local audience — the same Tallahassee families, week after week across an entire season — and ties your business to a cause your customers already care about. You’re not buying a logo spot. You’re becoming part of a story families remember.

Season-long

A full competitive season of branded visibility, on and off the field.

Every match

Games, tournaments and practices — dozens of touchpoints across the year.

A local crowd

Players, parents, siblings, extended family and opposing teams at every game.

Social reach

Team and club social features that extend your brand beyond the sideline.

On the road

Tournament travel that carries your brand across the region.

Real goodwill

A cause your customers are genuinely proud to see you support.

See it on the kit

Your logo on the ASG match kit

Here’s exactly where a sponsor logo appears on the jersey our players wear all season — front, back and sleeves. Sample logos shown; your brand takes their place.

Front of ASG jersey showing sponsor logo placement on chest and sleeve
Front
Back of ASG jersey showing sponsor logo placement below the number and on both sleeves
Back
Placements shownFront jersey $2,500Back jersey $2,500Left sleeve $1,250Right sleeve $1,250

Sample logos shown for placement only. Final logo size and exact position are confirmed with each sponsor; all placements subject to ASG Florida approval.

Why this works for your business

The numbers behind youth sports sponsorship

Independent national research shows that sponsoring a youth program reaches and converts parents better than the channels most brands buy first.

Parent attention by channel
Sponsoring their child’s program
81%
Pro team sponsorship
54%
TV commercials
51%
Influencer marketing
32%

Net likelihood that each channel captures a sports parent’s attention. Youth-program sponsorship outperformed pro-team sponsorship, TV and influencer marketing.

80%

choose a sponsor’s brand over a competitor when cost and quality are equal

68%

are more likely to buy from a youth sports sponsor than a pro sports sponsor

3h 23m

average parent time commitment on every practice or game day

Who you’re reaching
~50%

of sports households earn $100,000+, vs ~26% of non-sports households

84%

of sports parents say youth sports influences their purchase decisions

96%

are influenced by other sports families when deciding what to buy

59%

trust a brand more because it sponsors their child’s program

Sources. Priority Partnerships / YouGov Sport, The ROI of Sponsorship in Youth Sports — 1,345 U.S. adults incl. 922 youth sports parents, fielded Nov–Dec 2025. EMARKETER / DICK’S Media survey of 662 U.S. parents, Feb 2026. Aspen Institute Project Play National Youth Sports Parent Survey — 1,848 parents, Nov–Dec 2024. These are national youth-sports benchmarks, not ASG Florida measurements.

Live availability

What's still open

Every open spot below is available for your business this season. Claimed spots show the partner already on board. Filter by spot type, search for a team, or flip on “open only” to see just what's left.

Showing 237 open spots

Open — available nowClaimed — partner on boardUnavailable

See a spot for your business? Let's lock it in.

Call Dustin · 850-545-2204
Join us

Beyond the game

Ten years from now, these players may not remember every score. They’ll remember the confidence they built, the teammates who became friends — and the community that believed in them. Thank you for considering becoming a Founding Partner. We’d love to tell you more.

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Dustin Rivest
Call or text
850-545-2204